GTM = Get to Money

The only metric that really matters to CxOs is revenue

We have all stood before executives and boards and had to answer one question: How much revenue did marketing produce? All of your work and efforts only matter if the top line grows. RMG will help you find the right messages, programs, and ROI to answer the only question CxOs care about.

ABM Demand Generation

Personas, ABM targeting, and delivery channels

The number one mistake we all make in creating personas is basing them on our own knowledge, versus listening to how customers talk about and self-select themselves. In our social and digital world, most people already provide almost perfect personas of their work lives based on online behaviors. For marketers, the real secret going forward is to listen more and follow the paths that our customers provide right to their proverbial front doors.

Hard Core Competitive Analysis

Competitive research, pricing analysis, and sales enablement

Customers are smarter, more educated, and more independent than ever. You can’t win with a competitive matrix or battle card. You have to create narratives, self-serve tools, and engagement vehicles so customers eliminate the competitors from consideration and chose you. This requires building trust with customers – proving you understand their problems and making it easy for them to see how you help while enabling your sellers with proof-points, narratives, and data to win deals.